Hi, I'm Naomi!

I was the classic LinkedIn lurker.

In 2016, a job search forced me onto the platform for the first time. My profile was a ghost town—no photo, no headline, no network—so I did what felt safest: I watched from the sidelines.

Connections? Zero.

Confidence? Even less.

Three years later, not much had changed. I’d filled in the blanks on my profile, joined a few groups, made a lot of connections, and hit “follow” on people who seemed to have it all figured out. But I still wasn’t showing up. Every polished post from another executive assistant speaking at a conference or celebrating a promotion fed the same thought: Why would anyone listen to me?

The turning point arrived through community. I had joined an EA network and was asked to become a regional leader. I said yes, only to watch that community crumble for reasons far beyond my control. As I was figuring out my next move, another regional leader pulled me into the Leader Assistant group.

Then, in August 2022, I had the opportunity to lead one of the weekly calls. After an initial “No! Well, wait, maybe” reaction, I launched my monthly Zoom series called “Nerding Out with Naomi.”

Hosting those calls flipped a switch. I started posting reflections after each session, sharing tiny wins from my own desk, and engaging with other professionals in the comments. The results snowballed:

• 2,000 new followers in 2024-2025
• 200+ people trained through LinkedIn-101 workshops and 1-on-1 coaching
• A cross-industry network of professionals

Along the way, I built a simple, repeatable system, The Presence Lab Playbook™:

1. Profile Polish, to make your profile stand out and capture attention.
2. Feed Fuel, to surface ideas that spark growth instead of doom-scrolling.
3. Power Posts, bite-sized wins, thoughtful insights, tangible value.
4. Connection Catalysts, DMs and comments that lead to a real network.

I’m still evolving my own voice, and that’s the point: LinkedIn isn’t a one-and-done résumé; it’s a living lab for your professional presence. Experiment with different post styles.  Test out hooks and CTAs.  Reword your wins.  Notice how your tone and voice changes throughout your career. 

The Presence Lab is my way of sharing everything I’ve learned, so you can move from lurker to leader faster than I did.

Ready to show up as your best, always-evolving self? Let’s dive in together.